Redesigned The Farmers Mobile App

The mobile app was meant to be an easier and faster way for insurance policyholders to manage their policies anytime, anywhere. After thorough user research and competitor analysis, we decided to adopt a clean, modern design with a focus on usability and brand consistency. The intuitive designs were to increase user engagement metrics such as daily and monthly active users (DAU/MAU), screen views as well as, Net Promoter Scores (NPS). 

Jodie's Role

• Successfully wrote technical requirements and effectively managed 2 agile mobile dev teams to align with business goals and objectives.
• Identified and created detailed user personas representing the target audience to understand their needs, pain points and preferences.
• Analyzed existing app data and gathered user feedback to identify areas of improvement and convince executives to fund the redesign with the gathered quantitative data.
• Collaborated with design team to create interactive prototypes to test the flow and functionality before development, with real users to gather feedback on the prototype.
• Engaged in technical considerations with system architects and design leads to ensure we adhered to iOS and Android design guidelines for a consistent UX; and optimized app performance to ensure faster loading times and smooth interactions.